Industry
Automotive
Company
Mercedes Benz
My Role(s)
Product Design Lead
Cutting pricing and campaign updates from hours to minutes for 300+ Mercedes Dealerships
Industry
Automotive
Company
Mercedes Benz
My Role(s)
Product Design Lead
New portal helps 300+ Mercedes dealers update products in seconds, not hours
New portal helps 300+ Mercedes dealers update products in seconds, not hours
Industry
Automotive
Company
Mercedes Benz
My Role(s)
Product Design Lead
Project Overview
I led the design and build process for a responsive online portal for Mercedes Benz dealership employees to see inventory, activate products and set markup pricing.
New portal reduced pricing workflows from up to 24 hours to <60 seconds
Launched at 300+ U.S. Mercedes dealerships
Became the foundation for three subsequent portal releases
Project Overview
I led the design and build process for a responsive online portal for Mercedes Benz dealership employees to see inventory, activate products and set markup pricing.
New portal reduced pricing workflows from up to 24 hours to <60 seconds
Shipped and used at 300+ US based Mercedes Benz Dealerships
Served as framework for three subsequent portal releases and updates
Project Overview
New portal reduced pricing workflows from up to 24 hours to <60 seconds
Our product was shipped and used at 300+ US based Mercedes Dealerships
Served as framework for three subsequent portal releases and updates
Product Design
Workshop Facilitation
User Research
User Testing
The Problem
The Problem
For years, Mercedes Benz dealerships relied on Excel sheets, physical binders, and IT staff to manage add-on product pricing on consumer-facing sites.
For years, Mercedes Benz dealerships relied on Excel sheets, physical binders, and IT staff to manage add-on product pricing on consumer-facing sites.
For years, Mercedes Benz dealerships relied on Excel sheets, physical binders, and IT staff to manage add-on product pricing on consumer-facing sites.
This cycle took hours — often a full day — and was riddled with errors and delays. Dealership staff were frustrated and inaccurate or delayed pricing meant missed sales opportunity or revenue.
This cycle took hours — often a full day — and was riddled with errors and delays. Dealership staff were frustrated and inaccurate or delayed pricing meant missed sales opportunity or revenue.
This cycle took hours — often a full day — and was riddled with errors and delays. Dealership staff were frustrated and inaccurate or delayed pricing meant missed sales opportunity or revenue.
Research & Process
Research & Process
I visited MBUSA in Atlanta and interviewed staff from eight dealerships from around the country to understand their workflows and pain points. To align stakeholders, I facilitated a prioritization workshop with executives, SMEs, and tech leads, defining a focused MVP that could deliver immediate value while setting the stage for future phases.
I visited MBUSA in Atlanta and interviewed staff from eight dealerships around the country to understand their workflows and pain points. To align stakeholders, I facilitated a prioritization workshop with executives, SMEs, and tech leads, defining a focused MVP that could deliver immediate value while setting the stage for future phases.
I visited MBUSA in Atlanta and interviewed staff from eight dealerships around the country to understand their workflows and pain points. I facilitated a prioritization workshop with executives, SMEs, and tech leads, to create alignment and define a focused MVP to deliver immediate value while setting the stage for future phases.
Initial Designs, Iterations & Design Challenges
Version 1
Feedback from end users
Version 2
Feedback from end users
Version 3
I designed screens based on requirements, initial insights and leveraged MBUSA's robust design system - iterating based on feedback from stakeholders and SMEs. From there I ran usability tests with dealership staff - gauging usability, getting more feedback, and versioning up refined designs accordingly.
Usability Tests
98%
First try task Completion Rate
100%
Supported using final design
6
US dealers tested with
With each test and round of feedback we found more to simplify, not only improve the process, but minimize human error. The process itself wasn't complicated, but we needed to build in safeguards, accountability, and the design itself needed to convey the authority expected of a Mercedes-Benz product.
Initial Designs, Iterations & Design Challenges
Initial Designs, Iterations & Design Challenges
Version 1
Feedback from end users
Version 2
Feedback from end users
Version 3
I designed screens based on requirements, initial insights and leveraging MBUSA's robust design system - iterating based on feedback from stakeholders and SMEs. From there I ran usability tests with dealership staff - gauging usability, getting more feedback, and versioning up refined designs accordingly.
Usability Tests
98%
First try task Completion Rate
98%
First try task completion rate
6
Dealers tested with from NYC to California
100%
Supported final design implementation
With each test and round of feedback we found more to simplify, not only improving the process, but minimize human error. The process itself wasn't complicated, but we needed to build in safeguards, accountability, and the design itself needed to convey the authority expected of a Mercedes-Benz product.
Our Solution:
Our Solution:
The final responsive portal enabled staff to instantly set pricing, toggle availability, and view product status across devices. Updates or admin checks that once took hours could now be made in seconds.
The final responsive portal enabled staff to instantly set pricing, toggle availability, and view product status across devices. Updates or admin checks that once took hours could now be made in seconds.
How is the portal used?
Dealership employees utilize the portal for different reasons in different scenarios.
Managers normally sit at a workstation to update prices for sales or campaigns, (de)activate products based on availability, or do quick admin checks on product activation
Sales associates often use iPads (and rarely, phones) to see which products are active and double check prices while speaking with customers or moving around the dealership.
How is the portal used?
Dealership employees utilize the portal for different reasons in different scenarios.
Managers normally sit at a workstation to complete primary tasks.
Update prices for sales or campaigns
(De)Activate products based on availability
Do quick admin checks on product activation
Sales associates are often using iPads (and seldomly phones) to see which products are active and double check prices while speaking with customers or moving around the dealership.
Beyond the Dashboard
In addition to the core dashboard, I designed dozens of supporting screens, including onboarding, account management, error states, confirmations, and overlays. This ensured the experience was cohesive, resilient, and ready for production at scale.
Impact
Time to make pricing updates went from up to 24 hours to under 60 seconds.
Our real time pricing updates cut out the need for middle men and complicated communication.
This initial version of Merchant Center was implemented at all 300+ US dealerships.
Our portal replaced outdated processes around the country, saving time for both on-site staff and the corporate teams who were making updates.
Our team was asked to build the next three phases of the Merchant Center.
The successful build, launch, and reception enabled subsequent builds for vehicle inventory, products, and accessories.
My Role
The Team
1 Product Designer (Me)
1 Product Manager
2 Software Engineers
1 QA Engineer
As Product Design Lead, I guided the entire design process — from research and workshops to wireframes, high-fidelity designs, and usability testing. I collaborated closely with engineers, PMs, stakeholders, and dealership staff to ensure the portal solved real problems and delivered lasting value.
Beyond the Dashboard
In addition to the core dashboard, I designed dozens of supporting screens, including onboarding, account management, error states, confirmations, and overlays. This ensured the experience was cohesive, resilient, and ready for production at scale.
Impact
Time to make pricing updates went from up to 24 hours to under 60 seconds.
Our real time pricing updates cut out the need for middle men and complicated communication.
Our team was asked to build the next three phases of the Merchant Center.
The successful build, launch, and reception enabled subsequent builds for vehicle inventory, products, and accessories.
This initial version of Merchant Center was implemented at all 300+ US dealerships.
Our portal replaced outdated processes around the country, saving time for both on-site staff and the corporate teams who were making updates.
Our Solution
The final responsive portal enabled staff to instantly set pricing, toggle availability, and view product status across devices. Updates or admin checks that once took hours could now be made in seconds.
How is the portal used?
Dealership employees utilize the portal for different reasons in different scenarios.
Managers normally sit at a workstation to update prices for sales or campaigns, (de)activate products based on availability, or do quick admin checks on product activation.
Sales associates often use iPads (and rarely, phones) to see which products are active and double check prices while speaking with customers or moving around the dealership.
Beyond the Dashboard
In addition to the core dashboard, I designed dozens of supporting screens, including onboarding, account management, error states, confirmations, and overlays. This ensured the experience was cohesive, resilient, and ready for production at scale.
Impact of our work
Time to make pricing updates went from up to 24 hours to under 60 seconds.
Our real time pricing updates cut out the need for middle men and complicated communication.
Our team was asked to build the next three phases of the Merchant Center.
The successful build, launch, and reception enabled builds for vehicle inventory, products, & accessories.
This initial version of Merchant Center was implemented at all 300+ US dealerships.
Our portal replaced outdated processes around the country, saving time for both on-site staff and the corporate teams.
My Role
As Product Design Lead, I guided the entire design process — from research and workshops to wireframes, high-fidelity designs, and usability testing. I collaborated closely with engineers, PMs, stakeholders, and dealership staff to ensure the portal solved real problems and delivered lasting value.
The Team
1 Product Designer (Me)
1 Product Manager
2 Front End Engineers
1 Backend Engineer
1 QA Engineer
My Role
The Team
1 Product Designer (Me)
1 Product Manager
2 Front End Engineers
1 Backend Engineer
1 QA Engineer
As Product Design Lead, I guided the entire design process — from research and workshops to wireframes, high-fidelity designs, and usability testing. I collaborated closely with engineers, PMs, stakeholders, and dealership staff to ensure the portal solved real problems and delivered lasting value.